As part of the company’s Total Care initiative to better serve small and medium businesses (SMB), on March 4, 2009, HP unveiled more than a dozen products, solutions, and services, designed to help customers manage, protect, and grow their businesses, even in today’s challenging market.
Along with new HP OfficeJet inkjet printers that deliver up to 50 per cent lower cost per page and energy savings compared to laser printers, the new HP Total Care portfolio features special financing offers and HP Insight Remote Support automated remote management software to increase SMB customers’ efficiency.
The company also unveiled new partner programs designed to help SMB customers quickly identify HP partners, who can maximize their technology investments.
“In today’s economic climate, it’s not just about making every dollar count, but about making fewer dollars do more,” said Kathy Chou, vice-president, Worldwide Commercial Sales, HP. “Today’s announcements further demonstrate our commitment to SMB customers and exemplify how we are helping them get more results from their technology investments through HP Total Care.”
“Total worldwide technology spending will only grow by 0.5 percent in 2009, but SMB technology spending will grow by 3.2 percent, despite the economic downturn,” said Ray Boggs, vice-president, SMB Research, IDC. “SMBs are feeling the heat to optimize their technology investments by coordinating new purchases with existing resources, while ensuring that they have enough support and funding. Technology providers like HP are in the best position to benefit from this growing segment, because they take a comprehensive approach to meeting the diverse needs of SMB customers.”
Source: HP